[May 2017 – W Korea] Reddy – My Way – Interview

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If you were to introduce yourself with rap lyrics that can reveal who you are, what would it be? A sentence that comes to you right away.

“On my pants, three white lines, Like this. On my hat, black sunglasses, like this.” It’s from “Like This” which Bobby was featured on and we both performed during the semifinals of “Show Me The Money 5”. As I shot this program last year, a lot of people commented on my fashion style. It’s hard to pick just one sentence in my songs, but this is the one that I remembered right away to express personally who I am.

I didn’t think you’d use a line that referred to your external appearance.

How you look is important because when you meet someone, people will see your external image first, even if it’s just for a brief moment. What’s on my mind is what I care more and you find it in my album that was released in April. I filled with lyrics to make people go “Reddy thinks this way”.

In your new song, you mentioned that you earn 50 times more money than you did 5 years ago. Have you been earning a lot of money since last year.

Indeed, and I’m thankful for this (laughs).

We cannot not talk about “Show Me The Money”. It was in a behind the scenes, but you said in a rap “I do my thing, I don’t take away yours”. I felt these words revealed well your personality.

This competition thing doesn’t match my personality, so people who know me were either against me going to “Show Me The Money” or were concerned. However, just like I said in these lyrics, I went there just to show my stuff. All I hoped was to get a little bit more people to know my music. I wasn’t in a “I must win, I must do well” mindset. It was enough for me to get out there and show what I have in the most natural way. If someone spits their venom, don’t something show in their facial expression and their behavior? I truly hate that. I hope I won’t become someone like that.

With this personality and this music style with no agressiveness, there must have been a lot of people who thougth you trying this survival show was unexpected. It was the same for Simon D. You were also a rapper who criticized “Show Me The Money” and you ended up joining the program, so didn’t it start arguments with hip-hop fans?

I regret being so virulent in the past. When I was young, I could think about nothing but “is that thing cool?”, I had a lot of anger too. As time went by, I figured out that I should use any opportunity that can be used to live in this world. Another motivation for me was that the fact that Paloalto whom I’m close with was a member of the jury the year before. It’s a show where you talk a lot, but showing who you are to many peole while maintaining your true character and your personality was really nice.

How would you describe your album “Universe”?

Even after I started making music, I worked in street brand shop called Human Tree. I left that job to focus only on making music, so I’m attached to this album. I worked only on this for a few months with producer UGP who participated recently to G2’s album. It’s the music that shows my style the most. You can listen to it comfortably because I took out the exciting elements. It’s clean/light. And each track is about me, my story since I began music until now. I feel like I’ve become a lead character for the first time.

Your title track is “Supreme”. A lot of people, including hip-hop artists, enjoy wearing the brand Supreme. I know it’s a brand you have always liked. What does the word “supreme” means to you?

Can I say it’s like an obsession? I worked at a fashion shop in my early 20’s. The clients who came and my older friends who stopped by wore Supreme clothes that were very expensive in Japan. I was so jealous. To me, Supreme isn’t just a simple trendy streetwear brand. It has a symbolic meaning because it represent what I longed for. I talked about it through my lyrics. Using a brand name even as a song title can get you banned from broadcast, but I held onto it because I can’t separate it from my beginning in the music world.

What else are you interested in besides music and fashion?

Finding restaurants with delicious food and nice coffee shops. I don’t drink alcohol, so I usually meet my friends at night in a coffee shop. I think the best coffee shop is the Bean Brothers Café. There’s a lot of nice coffee shops these days, so I try to visit them one by one. My interest went to old cars lately, so I bought one. It’s a BMW E30M3 with a manual transmission released in 1988. It’s the North Amercia version, so there are chrome bumpers in the front and in the back. There aren’t many places I didn’t drive this car to. Home, the studio, the coffee shop…

In “Jib (Amazing)”, the last track of your album, you sing about what feels like a miracle in your life. Do you have a standard or a goal to define success?

It’s something I think a lot about these days. In the past, I thought all you had to do was to earn a lot of money and that would be success. However, it seems that the more money you get the greedier you become. In the end, you’re always thirsty. Living this way isn’t living a successful life. It’s common to say this, but isn’t a successful life about being able to enjoy what you want to enjoy as you’re being happy and having fun with what you want to do?

This survival show was one turning point in your life. Some time has passed. You probably reflected on yourself. What is there besides money and fame?

Thinking about people around me. I was really out of my mind for a moment. I couldn’t sleep, I couldn’t eat because I had to go through my scheduled activities. I’d go to Finland then to China then I’d come back in Korea, I would go to Japan then I’d go from Seoul to the countryside. I was exhausted so I didn’t think about how people around would accept my behavior. I think there are some people who think I changed or people I unconsciously hurt because I was mentally tired. Even if it’s just a little, as close as someone is to me, I should act so they don’t feel this way.

In conclusion, is there something you’d like to add about the current hip-hop culture?

I hope music artists will get along. This culture of “togetherness” grows as hip-hop labels are founded and crews are established. This is what’s sad about the current situation. Can’t we not make good music without knocking each other down, without fighting each other? When I was a kid, I also cussed in my music, but nothing remains in rhe end. And we don’t know how someone’s life will turn out. I figured out that when you open your heart to someone, when you talk with this person, you only think about them.

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W Korea
Translation: @thesunnytown – thesunnytown.wordpress.com

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